NORCAL Capital Group
Investing in Northern California — San Francisco skyline and Bay Bridge
$1B+NORTHERN CALIFORNIA TRANSACTIONS
30YEARS REAL ESTATE EXPERIENCE
50+PROPERTIES ACQUIRED
LOCALNORTHERN CALIFORNIA FOCUSED
PRINCIPAL-LEDDIRECT INVESTMENT APPROACH
Investment Philosophy

Find Opportunity. Create Value.

A disciplined, flexible approach to real estate investing.

01

Acquisitions

Target off-market and market opportunities with strong underlying fundamentals and identifiable upside.

02

Value-Add

Improve operations, renovate assets and reposition properties to drive value.

04

Flexible Capital

Provide tailored solutions and capital structures designed to meet the needs of our partners.

Experience

Experience Across Markets.
Across Asset Classes.

With more than 30 years of real estate experience and over $1 billion in transactions, our principal has acquired and invested in properties throughout Northern California and Reno, Nevada.

This experience spans residential and commercial real estate across market cycles, providing deep local knowledge and a broad perspective on value creation.

MULTIFAMILY · RESIDENTIAL · INDUSTRIAL · MIXED-USE · LAND
Property Experience

Northern California & Reno

Current Asset
Disposition
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Case Studies

Selected Investments

Reno multifamily value-add case study

Multifamily Value-Add

Reno, Nevada

Comprehensive renovation and repositioning including apartment interiors, indoor pool and clubhouse, outdoor amenities and exterior improvements.

71% LP Return on Equity · 22-Month Investment Period

Acquire. Renovate. Reposition. Create Value.

Special situations fire-damaged property transformation

Special Situations

Complexity Creates Opportunity.

We recognized an opportunity where others saw problems. Through vision, expertise and disciplined execution, a fire-damaged property was transformed into significant value.

The more complex the situation, the greater the opportunity.

Residential value-add before and after

Residential Value-Add

Seeing Value Others Missed.

We acquired an overlooked property, executed a targeted renovation and delivered an efficient exit.

30 Days Renovation · 30 Days Sale Period · ~60 Days Purchase to Exit · 3× Return on Renovation Capital*

*Return on renovation capital, not total invested capital.

About NORCAL

Experience. Relationships.
Local Perspective.

NORCAL Capital Group is a principal-led real estate private equity firm focused on creating value through disciplined investing and active ownership.

We build strong relationships, operate with integrity and transparency, and align our success with our investors and partners.

Leadership

Ryan Crowley
Founder & Principal

Ryan brings 30+ years of real estate experience and a track record of more than $1B in transactions. His experience began through his family’s multifamily investment and development business in Arizona and continued through property operations, investing and entrepreneurship.

After graduating from Santa Clara University, Ryan founded Modus, Inc., a San Francisco-based wireless infrastructure company. Under Ryan’s leadership, Modus completed two private equity transactions. Ryan remains an owner of Modus today.

Ryan holds an active California Real Estate Broker’s License. He is a graduate of Brophy College Preparatory in Phoenix, Arizona, and earned a B.S. in Commerce with an emphasis in Finance from Santa Clara University in 1997. CA DRE #01517421

Ryan Crowley, Founder and Principal
Acquisition Opportunities

Let’s Talk Opportunities.

We are actively evaluating real estate investment opportunities throughout Northern California and Reno, Nevada. We welcome conversations with property owners, brokers, lenders, investors and other real estate professionals.